MINDS (Mobile Information and News Data Services
for 3G) is aiming to present innovative information services for
mobile phones, to define technical standards and to simplify business
It is the vision of the MINDS partners to remove
the barriers that still restrain mobile media services from turning
into a mass market. Still a broad diversity of incompatible technical
standards, complex and often one-sided business models, or the lack
of usability from the consumers perspective prevent the breakthrough
of mobile data services in all European countries.
consortium consists of the coordinator Deutsche Presse-Agentur (dpa)
through its information service subsidiary dpa-infocom (Hamburg),
and the news agencies of Austria (APA), the Netherlands (ANP), Switzerland
(sda-ats) and Hungary (MTI). Complementary partners are the German
software company CoreMedia AG, the world publishing association
Ifra, the German IT service company arvato systems and the Fraunhofer
The national news agencies are serving both the
media and telecommunications industry. The MINDS partners therefore
cooperate closely with mobile operators, publishers and broadcasters
in order to integrate all players of the mobile media business and
to mediate a process of standardization.
The EC is funding MINDS through its "eContent"
program. The European Commission has set up this programme to support
the production, use and distribution of European digital content.
From the MINDS project to MINDS Int.
MINDS Int. acts as a central sales unit for mobile
services and other digital services generated by the MINDS agency
partners. It helps the partners to get access to international markets,
and it helps the market to get effective content services efficiently
working. MINDS Int. USP lies in the joined forces of the news agencies.
The MINDS member agencies select the services
that should be marketed by MINDS Int. as the MINDS product portfolio.
MINDS starts with the 12 innovative mobile services that were generated
during the project. In the next step MINDS Int. will also sell other
innovative products created by national agencies, that are given
to MINDS Int. for international sale.
Int. addresses three customer groups:
- MINDS member agencies: exploiting mobile services
invented by another MINDS-Partner in another country.
- Other news agencies: exploiting mobile services
invented by the MINDS-Partners.
- Transnational content purchasers (e. g. Mobile
Network Operators): exploiting mobile services whose major challenge
lies in the transnational allocation of content or service